Token Launch Design Checklist 2026: 15 Assets You Need Before Launch Day

Launching a token without the right design assets is like opening a restaurant with no sign on the door. People might find you, but most will walk right past. After 408+ launches, here is the complete checklist of what you need ready before launch day.

Phase 1: Brand Foundation

Logo and Visual Identity

Your logo appears everywhere: token listings, Telegram groups, Twitter, DEX aggregators. It needs to be instantly recognizable at 32x32 pixels and still look sharp on a billboard. You need at minimum a primary logo, an icon version, light and dark variants, and a clear color palette with 2 to 3 primary colors.

Typography System

Pick two fonts. One for headings that grabs attention and one for body text that reads well at small sizes. Stick with web safe fonts or Google Fonts so your site loads fast everywhere.

Brand Guidelines Doc

Even a one page document that shows your colors, fonts, logo usage rules and tone of voice saves hours of inconsistency later. Every piece of content your community makes will look more professional when they have guidelines to follow.

Phase 2: Landing Page

Above the Fold

You have 3 seconds. The visitor needs to understand what the token is, why it matters and what to do next. Hero headline, one sentence value prop, one clear CTA button. No sliders, no carousels, no walls of text.

Trust Signals

Audit badges, partner logos, live metrics (holders count, market cap), team info if doxxed. These reduce the skepticism that every crypto visitor arrives with.

Tokenomics Section

Clean visual breakdown of supply distribution. Pie charts or bar graphs work best. Show the numbers: total supply, burn percentage, liquidity lock, team allocation. Transparency here directly correlates with holder trust.

Mobile Optimization

Over 70% of crypto traffic is mobile. If your LP does not look and work perfectly on a phone, you are losing the majority of your audience before they even read your pitch.

Phase 3: Community Assets

Telegram Sticker Pack

Custom TGS stickers turn your Telegram group from a generic chat into a branded experience. When holders use your stickers in conversation, they are marketing your project for free. 10 to 15 animated stickers covering common reactions is the sweet spot.

Telegram Bot

A buy bot that posts transactions in your group creates social proof in real time. Beyond that, consider a welcome bot, a price bot and a raffle or airdrop bot to keep engagement high.

Social Media Templates

Twitter banners, profile pictures, announcement templates. Your community mods and ambassadors need ready to use assets that look consistent with your brand.

Phase 4: Launch Day Content

Motion Video

A 15 to 30 second animated promo video is the single highest converting content format in crypto marketing. It gets shared on Twitter, Telegram and Discord more than any other content type. Even a simple logo animation with key stats performs well.

Launch Announcement Thread

Pre write your Twitter launch thread. 5 to 8 tweets covering: what the project is, the problem it solves, tokenomics, roadmap highlights and a CTA to buy. Have supporting graphics for each tweet.

The Full Checklist

Logo and icon variants. Color palette and typography. Brand guidelines document. Landing page with hero, trust signals, tokenomics, roadmap and CTA. Mobile optimized and fast loading. Telegram sticker pack. Telegram buy bot. Social media templates. Motion promo video. Launch announcement thread with graphics.

Miss any of these and you are launching at a disadvantage. Cover all of them and you look like a project that belongs at the top.